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The time has come to reinvent our ROAR!
In May 2020, 21 artists from across the globe came together online to stand in solidarity with the entire entertainment and live events communities and recorded a unique take on Katy Perry’s hit song ROAR, culminating in the release of an inspiring video today, #ReInventYourROAR.
No matter where in the world we find ourselves, and in whatever circumstances, everyone has been affected by COVID-19. We are all trying to re-assess, re-adjust and re-invent ourselves in these uncertain times.
It was on one of these days in early May when an idea came to David Bloch, Executive Show Producer, Creative Director and Stage Director for high-end events in South Africa and abroad. David felt that now more than ever, it was important for the entertainment and live events industries to show love, support, understanding and compassion to each other.
What was planted in his mind as an idea has now blossomed into this epic music video, recorded by individual artists in 15 cities from 11 different countries, all artists that David has had the pleasure of working with over the past 21 years.
#ReInventYourROAR is about resilience and the power of the human mind, body and spirit to overcome ANYTHING! The message is – no matter what… these industries WILL soldier on!
Bloch believes this video can definitely mean so much to so many, depending on what one is feeling on any given day. It can be inspiring, reaffirming, empowering, joyful and almost defiant if you will, of the situation in which we all find ourselves. It really depends on the mood of the listener.
Ultimately he wants this song to be one of belief; a genuine, impassioned and unquestionable belief that these industries will recover. A belief so strong that their Roar will never be silenced.
Alongside incredible international appearances, #ReInventYourROAR, features the remarkable talents of South Africans living both here and abroad, namely; Lelo Ramasimong and Graeme Watkins from Johannesburg, South Africa, Chad Saaiman from Cape Town, South Africa, Fem Belling from Melbourne, Australia, Sifiso Mazibuko all the way from London, Richard Stirton from Liverpool, Melanie Scholtz from Berlin, Germany, Lyle Anthony from Los Angeles in the States, with Naz Holland and Shaun V from the United Arab Emirates.
International artists include The Clarisse Sisters from Mauritius, Shanay Shah from Mumbai, India, Appassionante from Rome, Italy, Cristina Ramos from Gran Canaria, Spain, Tal Vaknin from Jerusalem, Israel and Christina Bianco, from New York, USA.
The song was re-arranged by Bryan Schimmel with the track produced and mixed by Bluberry Entertainment. Backing Vocals were provided by Tima Reece and Kurt Herman, and the music video was edited by Even Flow Media with footage provided from all artists.
“The time has come, to # #ReInventYourROAR
To our entire entertainment and live events families, we say STAY STRONG!
To our audiences, fans, supporters, families, friends and colleagues from all over the world, we say;
We WILL return to our stages
We WILL put on our make-up
We WILL dress in fabulous outfits
We WILL be supported by the most incredible technical crews
We WILL hear YOUR applause again
You WILL hear OUR voices again
but until then… you WILL continue to hear us ROAR!”
