Africa Creative Agency is Making a Splash with new Soundtrack.
Blood & Water, the second Netflix African Original series, was released in May 2020 to much fanfare. The series launched in over 190 countries across the world with over 100 000 viewers tuning in to the YouTube premiere which trended at number 9.
With a dynamic cast of young actors, including leads Ama Qamata and Khosi Ngema and highly lauded Durban rapper Nasty C in his acting debut, one thing about the series really got fans excited – its soundtrack.
Africa Creative Agency, the leading Pan-African talent agency, and their Africa Creative Publishing division was responsible for the music supervision and curation of the Blood & Water soundtrack and score. Nasty C and Tall Racks recording artist Rowlene lead the charge with The Gobbla produced lead single I Need You, which chronicles series character Pulang’s journey of frustration, fear and insecurity. Featuring the likes of Sho Madjozi, Amanda Black, Youngsta CPT, Tellaman, Gemini Major, Cassper Nyovest and Lady X to name but a few, the soundtrack reads like a who’s-who of local musical talent.
This comes off the back of ACA’s musical involvement in another local production and Africa’s first Netflix Original series, Queen Sono, which launched earlier this year and stars client Pearl Thusi.
Colin Gayle first landed on the continent in 1998, bringing Stevie Wonder and Kenny Lattimore to perform for Nelson Mandela’s 80th birthday concert. He began his work in Africa in 2004. Drawing on decades of experience across music, media, and television and film, he introduced a myriad of entertainers and brands to the continent for the very first time. He implemented the launch of the 2010 World Cup Inaugural Event, and 50 Cent’s storied Tour of Mozambique and South Africa, which ended with the rap superstar meeting Nelson Mandela for a highly publicized MTV segment.
He implemented the rebrand of SABC with top global performers and produced the number one-rated show for Channel O/M-NET, Diamond Life as well as The Beef, Behind the Scene, and O’Access. The latter saw Soweto-born host Nonhle deliver American music to the African audience for seven years, and it offered a platform for local talent. In 2016, Colin along with partners Yvette Gayle, Kevin Boakye and Roger Patton opened the doors of Africa Creative Agency.
ACA represents the strongest collection of talent assembled across Africa. Their powerhouse stable of clients account for a collective social media presence of over 58 million. Artists like Kenyan afro-pop band Sauti Sol, who signed to Universal Music Africa, and Nasty C, who recently signed to Def Jam Recordings are already making waves on an international level.