PinkDay: A celebration of the human spirit to overcome breast cancer.
It’s a day when survivors, friends, family, and complete strangers dress up in pink in support of breast cancer sufferers and their families. It’s also a day that we remember, joyously, the brave people who lost their battle to it. It’s the day when we paint Jo’burg pink to raise funds for breast cancer awareness.
This event is a huge hit on the sport calendar each year and has now also become a very popular fashion event. People – young and old, men and women – go all out with their outfits to show their support of this cause. This is no Stage or Screen event for Stage and Screen readers, but the cause is worthy of supporting.
The Breast Care Unit at the Charlotte Maxeke Johannesburg Hospital is the newly selected beneficiary of this iconic event. This unit is run by Doctor Sarah Nietz and her team of dedicated specialist nurses, and provide access to quality breast care regardless of geographical location and socioeconomic status. The unit sees up to 350 women with newly diagnosed breast cancer every year and provide a service to seven district hospitals. Patients from other provinces and all over Africa are also accommodated.
The aim is to invest in a tangible facility and contribute to the service they give, as well as the research and education they do to enable more successful treatment of breast cancer through earlier diagnosis.
PinkDay 2018 will take place on Saturday 10 February at the Bidvest Wanderers Stadium when the Proteas take on India in the Momentum One Day International series. Event hosts, Cricket South Africa (CSA), Momentum and the Bidvest Wanderers Stadium are pulling out all the stops to make sure that the objective of increasing breast cancer awareness is met and that more money than ever before will be raised for breast care support.
Pink Friday: 9 February 2018
2018 marks the launch of Pink Friday: A National call to action for South Africa to #PitchUpInPink and support this day, the Proteas, and the fight against breast cancer. #PitchUpInPink is a campaign aimed at getting South Africans dressed in pink on Friday 9 February, and to pitch in and donate towards the cause. Event partners, Cricket South Africa (CSA), Bidvest Wanderers, and Momentum have already got their personnel involved and excited to be wearing pink on this day.
Whether it’s pink socks, a pink shirt / dress, or going all out in pink from head to toe are what we encourage people to do. Companies, schools, sport organisations, general public and media – this is a day to show your support.
Ways to #PitchUpInPink:
Give that cup of tea a skip and use the time to make a donation – big or small – via SnapScan.
Wear something pink, take a photo, share it on your social media platforms using #PitchUpInPink and make a donation via SnapScan.
Share that photo with friends and encourage them to do the same.
Change your social media profile picture to pink.
Important facts and information:
Momentum PinkDay ODI
#PinkDay #PinkODI #PitchUpInPink
Saturday 10 February 2018
Bidvest Wanderers Stadium, Corlett Drive, Illovo
Beneficiary: Breast Care Unit at the Charlotte Maxeke Johannesburg Academic Hospital
Donations: Buy a ticket or via EFT, Credit Card, Snap Scan on www.pinkday.co.za